AI pricing optimisation
Keep every price gross-profit-aware and in step with demand â at a scale no pricing team can hold by hand.
Agents that defend profit on every decision. Pricing, promotions and portfolio mix â guarded continuously, so margin isn't quietly given away one exception, one discount, one stale price at a time.
A price left stale. A promotion that ran deeper than it needed to. A mix that drifted toward the low-margin line.
No single decision looks like a problem â but together, across thousands of them, they're where profitability quietly erodes.
A margin agent watches every one. It flags the price that's out of step, the promotion that's leaking, the portfolio move that protects mix â and routes the guardrail to whoever owns the call, before the margin is gone.
Keep every price gross-profit-aware and in step with demand â at a scale no pricing team can hold by hand.
Catch the promotions that leak margin before they run, and steer spend to where it actually converts.
Shape the assortment toward margin â surfacing the trade-offs that protect profitability without losing share.
The same agentic method behind our flagship AI Sales Agent â proven in a controlled FMCG pilot at 91% answer accuracy and 100% rep endorsement â is what powers a margin agent. Protected gross margin is the outcome it's engineered to drive at scale: a target against your baseline, not a pilot result.
01 The AI Sales Agent Built, piloted, endorsed · 91% / 100% →Straight with you: the pilot proves the agentic method â not the Margin Protector specifically. A standalone margin pilot on your own data is what we'd scope next. We separate proof from projection, and we say which is which.
Growth, margin and efficiency are three views of the same P&L. Most programmes touch all three.
✓ Proven in a controlled FMCG pilot — 91% answer accuracy · 100% rep endorsement