Agentic AI for FMCG

We ship the AI others only pitch.demo.promise.

Relay360 designs, builds and operationalises agentic AI in FMCG — from first diagnostic to live operations, built on your data and accountable for the result.

Proven in the field · controlled pilot: 91% answer accuracy · 100% rep endorsement

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01 · The gap

AI is everywhere. Almost none of it runs anything.

Every FMCG business has run an AI demo. Few have an agentic system that actually does the work — in production, on real data, every day. Closing that gap is the only thing we do.

02The difference

We don't advise on agentic AI. We build it — and run it.

01

Agents that act

Not a chatbot that answers — systems that take the next best action, in your workflows, on their own.

02

End to end

From the first value diagnostic to live operations and the difficult second year — one accountable team.

03

Accountable & proven

We measure the result against your numbers — and we've proven it in a controlled field pilot.

03 · The 360 Method · Value-First
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01 / 04

Diagnose

Anchor to the money. Before a line of code, we tie each use case to a revenue KPI — uplift, volume, distribution, margin. We prioritise value over efficiency: the decision worth automating, not the task that's easiest to automate. Then we set the baseline to beat and call an honest go / no-go.
  • Revenue-KPI anchoring
  • Use-case prioritisation
  • Honest go / no-go
02 / 04

Build

Prove it on your data. The agent is built on your stack and your real data — never a generic demo — and proven in a live environment, on real cases, from day one.
  • Built on your data
  • Live-proven, not demoed
  • Tech-agnostic
03 / 04

Deploy

Engineer the adoption. An intelligent layer inside the daily workflow, not another app — rolled out by cohort, with advocate users and frontline managers turning early users into champions.
  • Embed in the workflow
  • Advocates + cohort rollout
  • Partner with sales leaders
04 / 04

Operate & prove

Show the $, then widen. The step most vendors skip. We run it in production, measure the dollar impact against a control, hold the gain — then let the value metrics chart where it scales next.
  • Measure $ vs control
  • Hold the gain
  • Value-led scale roadmap
06Why Relay360

Senior, proven, never locked in.

A

Tech-agnostic

We build with the best tool for the job — Salesforce, open LLMs, your stack — never locked to one vendor.

B

A proven method

Value-First prioritisation and engineered adoption — not a science project.

C

Field-proven

A controlled pilot with real users: 91% accuracy, 100% endorsement.

D

All-senior team

Senior operators, builders and product leaders — no juniors, no handoffs.

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07Questions, answered

The short version.

What is Relay360?
An agentic AI partner that designs, builds and operationalises AI systems for FMCG — end to end, from the first diagnostic to live operations. Unlike firms that only advise or demo, we ship agentic systems that do real work in production and stay accountable for the result.
What is agentic AI?
Systems that take action on their own — not just answer questions like a chatbot. An agent works inside your workflows, makes decisions and completes tasks (for example, flagging an outlet about to run out of stock and recommending the next best action) rather than waiting to be prompted.
Is Relay360's AI proven?
Yes. Our flagship AI Sales Agent was validated in a controlled pilot with real field reps, reaching 91% answer accuracy and 100% rep endorsement. Most of our work is under NDA, so the pilot is the case we share publicly.
Are you tied to one technology vendor?
No — we're tech-agnostic. We build with the best tool for the job: Salesforce Agentforce, open-source LLMs, or your existing stack. Salesforce is a technology partner, not our foundation, so the architecture follows your needs rather than a vendor's licence.
Let's build

Stop demoing AI. Start running it.

Tell us where agentic AI should be doing the work. We'll reply within one business day with a candid read — and, if it's real, a pilot scoped to prove it on your data.

Talk to us

30-minute intro · senior practitioner, not a sales rep

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