A
Intelligent dashboard
A single pane of glass for customer and performance data — no more hopping between tools.
The AI Sales Agent · FMCG field sales
Make every field rep your best rep.
Our flagship agentic build. The AI Sales Agent gives every rep precise, plain-language answers from your own data at the moment of visit prep: which outlets to prioritise, which SKUs to push, where stock is about to run out.
Less prep. More visits.
✓ Built and proven by Relay360 · a controlled pilot with real field reps
The pilot earned its scale: 10 reps, then 50, then 100, then 200. Inception to delivery in 2-3 months — change management included.
01The problem
Your reps are data-gatherers, not decision-makers.
The last mile of FMCG sales — the rep standing in the outlet — is where brand growth is won or lost.
But most reps spend it juggling spreadsheets and dashboards instead of selling — which means SKUs left unranged, promotions left unactivated, and a competitor who got there first.
Information sits in silos. By the time an insight becomes an action, the opportunity has passed. And the complexity only grows as you scale into new territories and categories.
02The AI Sales Agent
One question, in plain language. A precise answer from your own data.
Not a generic chatbot — a purpose-built sales companion that sits inside your reps' visit-prep routine.
B
Ask it anything
Ask "which SKUs are underperforming at this outlet versus last month?" in plain English and get a clear, trustworthy answer in seconds — no spreadsheets, no analyst required.
C
Always-on intelligence
Like a sharp analyst working in the background — continuously reading your data to flag the outlets about to run out of stock and surface the next best move, before a rep even asks.
03More than a tool
We don't hand you software. We build the capability and prove it.
01
Value-first diagnostic
Every use case anchored to a measurable KPI — revenue, volume, margin — ranked by business value, point of execution and data confidence.
02
Built on your data
Agents designed against your stack and workflows for rapid deployment — not a rip-and-replace project.
03
Embedded in the routine
An intelligent layer inside the rep's day, not another app to log into.
04
Adoption, engineered
Advocacy Loops turn high-performing reps into champions who drive organic, global adoption.
04The 360° portfolio
Three engines. The full circle of field execution.
G
Growth Engine
Personalised SKU recommendations · trend sensing · outlet value scoring · AI sell-in narratives
→
M
Margin Protector
Promotion guardrails · AI pricing optimisation · margin-optimised portfolio mix
→
E
Efficiency Driver
Predictive replenishment & OOS prevention · reorder-opportunity timing · promotion-leakage tracking
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05Proven in the field
A controlled pilot. Real reps. Real numbers.
We put the Sales Agent into reps' genuine visit-prep routine — not a lab. These are the only figures we cite, and they come straight from that pilot.
91%
Peak answer accuracy
100%
Of reps endorsed it for their role
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Pre-visit effectiveness & confidence
We separate proof from projection. What the pilot measured: answer accuracy and rep adoption. What the platform is engineered to drive at scale: higher Average Order Volume and lower Out-of-Stock.
·Run a pilot
Bring one territory. We'll prove it on your data.
We'll put the Sales Agent in front of your reps and measure the accuracy and time saved — for yourself, on a real set of your outlets.
Less prep. More visits.
See the visits hiding in your prep time
Your data, your assumption. We prove the real number on one territory.
Today your reps lose
3,467 hours a year to visit prep — worth €124,800
Optimise that prep time and it becomes
+4,160
more customer visits a year
- 2,080 selling hours handed back to your field team
Freed prep time your reps spend with customers — about 30 minutes a visit.
Based on your estimations.
Show me the real number →01
Tell us your commercial goal
Where you want field execution to move the number — growth, margin or efficiency.
02
We scope a focused pilot
One territory, your data, the highest-confidence use case first. From first conversation to live in the field: 2-3 months, change management included.
03
You see the proof yourself
Accuracy and time saved, measured with your reps — then we plan the rollout.
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Start the conversation
30 minutes with a senior practitioner — a candid read on your case, not a sales pitch.
FAQStraight answers
Asked by every exec. Answered straight.
01What is the AI Sales Agent?
An agentic AI assistant for FMCG field sales. It reads your commercial data continuously and puts the next best action — which account, which offer, which moment — in every rep's hands inside the tools they already use. It is built on your data and workflows, not licensed as a generic platform.
02What results has it actually delivered?
In a controlled FMCG field pilot with real reps it reached 91% answer accuracy and 100% rep endorsement. The pilot earned its scale — 10 reps first, then 50, then 100, then 200 — and ran 2-3 months from inception to delivery, change management included. Higher average order volume is the outcome the system is engineered to drive at scale — set as a target against your baseline, not claimed from the pilot. We publish exactly what was measured and nothing more.
03How is this different from a sales force automation platform?
SFA platforms give every customer the same features and leave the value capture to you. The AI Sales Agent is a bespoke build: designed against your data, your trade structure and your reps' workflow, deployed end to end and operated in production by the team that built it. You own the moat instead of renting the tooling.
04What do we need to bring to a pilot?
Access to the commercial data the agent will reason over, a sponsor who owns the revenue number, and a handful of field reps for the controlled pilot. We start with a diagnostic, set the baseline to beat, and call an honest go / no-go before anything scales.
05Does it replace our reps?
No — it arms them. The agent encodes your best rep's judgment and offers it to every rep at the moment of decision. In the pilot, every single rep endorsed it; adoption is engineered into the deployment, not hoped for.
Start the pilot
Make every rep your best rep.
Calculate your visit uplift →✓ 30-minute intro · senior practitioner, not a sales rep