Insights/Field note/2026
Field note · Jun 2026 · 5 min read

What our AI sales pilot proved.

Not a projection — a controlled pilot with real field reps. 91% answer accuracy, and unanimous rep endorsement.

The Relay360 practice/NDigital
What our AI sales pilot proved

The numbers from the pilot

Not a projection — a controlled pilot with real field reps using the Sales Agent in their genuine visit-prep routine. The figures below are the only proof points we cite, and they come straight from that pilot:

  • 91% peak answer accuracy, reached in the pilot's final stages.
  • 100% of participating reps agreed it can support their role and save visit-prep time.
  • A measurable lift in pre-visit effectiveness, with fewer information gaps.

What the pilot tested

Reps used the agent during real visit preparation — not a lab. It combined Large Language Models with a structured-data retrieval layer, so a rep could ask a plain-language question and get a precise answer back. Response-retrieval accuracy was tracked as the model was refined, peaking at 91%.

What reps experienced

More effective visit prep with less manual data aggregation. Higher confidence walking into outlets. Fewer information gaps. And unanimous endorsement — every participating rep agreed it has the potential to support their role.

What it means for scaling

A pilot that earns unanimous endorsement and 91% accuracy has cleared the two hardest barriers to scale: trust and adoption. From here, expansion is a question of disciplined rollout, not persuasion. The commercial targets — higher Average Order Volume and reduced Out-of-Stock — are what scaling is designed to deliver; they are goals, not pilot results.

The flagship build The AI Sales Agent — proven with real field reps → 91% answer accuracy · 100% rep endorsement, in a controlled FMCG pilot.
The Relay360 practice
NDigital
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✓ Proven in a controlled FMCG pilot — 91% answer accuracy · 100% rep endorsement

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